When Brad Bird got one of his many well deserved Annies last year he thanked Disney Marketing. I know that it might be seen as cool and hip to be down on Disney in some parts of the animation community but I don`t think that even the hardcore Disney distracters can fault them on their marketing skills.
There is no way I would have bought this box of candy without Goofy on the box. And the game on the back, like Orcson Welles playing chess with whisky miniatures and drinking the pieces he takes, the kids get sugared up slowly over time. Dead brilliant! As a guy who has done some marketing in my day, like Brad I take my hat off to the guys at Disney marketing. I picked these up at the 99 Cent Only store for 99 cents.